People to Watch
Sarah Jenkins: The new economics of independent publishing
An interview with Sarah Jenkins, exploring their work as an Media Strategist and what they are building next.
By AVERSE Editorial•Aug 12, 2026•5 Min Read•1.2k Views
Sarah explains why niche media properties are outperforming legacy publishers in both engagement and revenue. Her thesis is simple: 1,000 true fans paying directly is infinitely more sustainable than millions of fleeting programmatic ad impressions. She maps out the precise financial modeling required to bootstrap a profitable media company today.
Written By
AVERSE Editorial
Amarjit Mohanty is a digital builder, technologist, and the founder of AmarjitAA.in and the AVERSE editorial platform, focusing on the intersection of design and independent publishing.
View all articles by this authorMock Comments